Two wins for Infotools at the RAEAWARDS

Researchers from across New Zealand, decked out in their finery, gathered at The Hilton in Auckland for the biennial 2016 RAEAWARDS on 2 September 2016.

With the aim of celebrating the effectiveness of research, over 60 entries across 11 categories were submitted for judging before the event. Infotools participated by submitting a paper created by Horst Feldhaeuser and Cecilia La Greca, and in collaboration with Veronica Moreno from The Coca-Cola Company. The paper is entitled ‘What “The Godfather” has to do with Coca-Cola. Infotools’ successful role as the protocol and quality control consigliere.'

"Based on our long-time collaboration with Coca-Cola, it illustrates how a neutral auditor, coupled with smart thinking and cutting edge technology can future-proof global trackers and secure business insights." Says Horst Feldhaeuser, Infotools Group Client Director: ‘This consigliere role is not one our clients are willing to invest in very often, as they tend to rely on their fieldwork suppliers instead. To be recognized by our peers has been a massive success for our ‘consigliere’ team. Getting the effective partnership award was the icing on the cake and highlights just how strong our relationship with Coca-Cola is.’

Helping Coca-Cola to sustain effectiveness and success since the paper illustrates how our collaboration with Coca-Cola helps them to ensure their ongoing growth, it was entered into the Infotools Sustained Success category. To our delight, we won the platinum award for this particular category, thereby automatically making us eligible for the SSI Effective Partnership Award… which we also won! The irony of winning the initial award, which was sponsored by Infotools, was not lost on the audience and elicited a humorous response from those around the room.

However, the win did hit home the fact that Infotools is instrumental in helping Coca-Cola to achieve its 2020 vision of becoming the ‘Total Beverage Company.’ Operating across diverse markets in more than 90 countries, we have ensured the highest data quality and protocol in Coca-Cola’s global tracker studies.

Ultimately the judges declared: ‘[Infotools’] guiding of research methodology and execution for one of the world’s best-known brands has thereby assisted Coca-Cola to achieve consistent global effectiveness and demonstrate sustained success.’

Proud to be associated with world-class professionals. Congratulations to our fellow-competitors and to everyone who managed to secure a win on the night. Ultimately RANZ's mission to showcase the effectiveness of research in the world today was unquestionably achieved.