Find out how the Orange Market Research team revolutionized the way they deliver insights and put consumer insights at the heart of their business by making market research data engaging, dynamic and easy-to-use.
Today's consumers have high expectations and demands of their shopping experiences. Whether it's buying a mobile phone plan or festival tickets, customers expect a targeted and personalized experience with every encounter. To remain competitive, businesses must be armed with data—lots and lots of data—about their customers. More importantly, they must be able to leverage this data to anticipate their customers' needs and provide unique experiences at every interaction.
To support the business, Russell King, Director of Group Brand & Customer Experience Research, knew that his team would have to fundamentally transform how they delivered research insights to their stakeholders. Orange deals with these pressures in the hyper-competitive global telecommunications market. To start addressing these challenges, they launched a new brand strategy in 2015. It put customers front and center of their decision-making processes.
Read The Color of Transformation to discover how they:
In a world of ever-increasing customer expectations, Orange is giving itself a competitive advantage by delivering a high-value, high-quality and highly personalized experience. This 'human-first' approach is the vital driving force behind their most important business decisions. Through our work with the Market Research team, their stakeholders can now access rich data insights through dynamic, up-to-date displays. Gone are the days of 'looking in the rearview mirror' and working with stale data, presented in static and uninspiring slide decks and spreadsheets. Instead, they can get immediate answers to their questions and make strategic business decisions on the go.
Download our e-book to see how Russell and his team have revolutionized the way they deliver insights.