Resources | ROI

In this episode of Now That's Significant, a market research podcast, host Michael Howard interviews Tom Johnson, Senior Director of Consumer Insight and Analytics at Jack in the Box and Del Taco, about his journey in market research and the importance of aligning insights with business goals.

Collaboration

Lessons from growing and establishing client-side insights functions with Tom Johnson

21 Nov 2024 2 min read

Now that's Significant - Making Qualitative Research Impactful with Jennifer Trich Kremer

Market research

Making market research more impactful with Jennifer Trich Kremer

09 Apr 2024 2 min read

Now that's Significant - The hallmarks of market research effectiveness with John O'Toole

Podcast

The hallmarks of market research effectiveness with John O'Toole

10 May 2023 11 min read

ROI

How can you prove the value of your insights function?

25 Jul 2022 2 min read

Market research

New Paper on Maximizing Your Insights Function

18 Jul 2022 1 min read

Data quality

Five things I wish IT managers knew about market research data

20 May 2021 4 min read

Data quality

Is your market research platform fit for purpose? Video Series

19 Aug 2019 1 min read

ROI

Harmoni gives mobile-first research agency MDI competitive advantage

20 Feb 2019 2 min read

Data quality

Getting - and processing - the right data for market expansion

05 Feb 2019 2 min read

People

Six ways you can prove your value as a researcher

05 Feb 2019 2 min read

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