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Building trust in research data with Bob Fawson of Data Quality Co-Op
Bob Fawson
Market research

Building trust in research data with Bob Fawson of Data Quality Co-Op

12 Dec 2024 1 min read
Unpacking neuroscience in consumer insights with Michelle Murphy, PhD
Nerdoscientist
Market research

Unpacking neuroscience in consumer insights with Michelle Murphy, PhD

06 Dec 2024 1 min read
How short-termism is reshaping marketing: Insights from Jeffrey Hirsch
Jeffrey Hirsch
Podcast

How short-termism is reshaping marketing: Insights from Jeffrey Hirsch

15 Nov 2024 3 min read
Russell King on insights teams operating across countries and cultures
Russell King on insights teams operating across countries and cultures
Market research

Russell King on insights teams operating across countries and cultures

17 Oct 2024 2 min read
Things I wish I knew earlier in my insights career with Stefanie Zammit
In this episode of 'Now That’s Significant,' host Michael Howard, Head of Marketing at Infotools, engages in an insightful conversation with Stefanie Zammit, Director of Analytics and Insight at Bang & Olufsen, who has a diverse career background spanning top audio brands like Starbucks, Marks and Spencer, and The Times, as well as agencies like Ipsos and Quadrangle Research Group. The episode delves into Stefanie's career journey, which sees her reflect on some the lessons she has learned along the way, and what she would love to have known earlier as a market researcher.
Podcast

Things I wish I knew earlier in my insights career with Stefanie Zammit

03 Oct 2024 2 min read
Quantifying the optimal content variety on TikTok with Alexis Harris & Devora Rogers
Podcast

Quantifying the optimal content variety on TikTok with Alexis Harris & Devora Rogers

26 Sep 2024 2 min read
How to prepare an award winning entry for market research effectiveness
Infotools Harmoni - This podcast episode features industry experts John O'Toole, Glen Wright, Maria Tyrrell, Horst Feldhaeuser, and Ian Mills on market research effectiveness awards process, offering valuable insights for potential entrants.  Now that's Significant Podcast
Podcast

How to prepare an award winning entry for market research effectiveness

19 Sep 2024 2 min read
The power of narrative psychology in market research with Kristian Alomá
In this episode of
Podcast

The power of narrative psychology in market research with Kristian Alomá

12 Sep 2024 2 min read
Empty Planet: The shock of global population decline - Darrell Bricker
People

Empty Planet: The shock of global population decline - Darrell Bricker

18 Jul 2024 1 min read
Making the consumer the “super hero” of insights programs with Vera Chien
Infotools' Now that's Significant podcast - Michael Howard and Vera Chien delve into the fascinating world of consumer insights, exploring how research shapes content creation and strategy at Warner Bros. Discovery.
People

Making the consumer the “super hero” of insights programs with Vera Chien

15 Jul 2024 1 min read
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