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Use Gen AI to make life harder for yourself and you'll get ahead
In this episode of Now that's Significant, host Michael Howard delves into the complex relationship between AI and human creativity with guest Vivienne Ming, who is known for her work designing AI systems to address human challenges, challenges the prevailing narrative that AI will free us up to be more creative, arguing that using generative AI to do all the monotonous tasks can actually lead to more routine, mediocre work, which can lead to inferior outcomes.
Automation & AI

Use Gen AI to make life harder for yourself and you'll get ahead

28 Nov 2024 1 min read
We write for Quirk's about balancing AI with sustainability
Automation & AI

We write for Quirk's about balancing AI with sustainability

31 Oct 2024 1 min read
Augmented market research perspectives with Snap’s Takeshi Tawarada & Kara Louis
Infotools' Now that's Significant Podcast - Ep 124 - Augmented Market Research perspectives with Snap’s Takeshi Tawarada & Kara Louis
Technology

Augmented market research perspectives with Snap’s Takeshi Tawarada & Kara Louis

14 Aug 2024 2 min read
Infotools releases new “Space to Think” paper on the state of AI in market research
State of AI
Technology

Infotools releases new “Space to Think” paper on the state of AI in market research

08 Aug 2024 1 min read
Benoit Tranzer on the future of Brand Tracking, bringing a new order in the chaos!
A conversation between Michael Howard and Benoit Tranzer, Global Service Line Leader for Brand Health Tracking at Ipsos, discussing the evolving landscape of brand tracking in today's complex and ever-changing world.
Market research

Benoit Tranzer on the future of Brand Tracking, bringing a new order in the chaos!

22 Apr 2024 2 min read
Adapting to the Changing Face of Market Research with Todd Horvitz
Now that's Significant - Adapting to the Changing Face of Market Research with Todd Horvitz
Market research

Adapting to the Changing Face of Market Research with Todd Horvitz

16 Apr 2024 2 min read
Kerry Hecht on participant quality, engagement and AI
Kerry Hecht
Market research

Kerry Hecht on participant quality, engagement and AI

14 Mar 2024 2 min read
AI: More than just a chat tool - with Chris Robson
Automation & AI

AI: More than just a chat tool - with Chris Robson

01 Feb 2024 2 min read
We write for Greenbook on the future of market research technology
Greenbook blog
Technology

We write for Greenbook on the future of market research technology

05 Dec 2023 1 min read
Oscar Carlsson on generative AI in the workplace
Oscar Carlsson Cint
Automation & AI

Oscar Carlsson on generative AI in the workplace

27 Nov 2023 8 min read
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