Infotools scoops two awards in the 2018 Research Association Effectiveness Awards

Market research software and services company takes home the International Category Award and the Innovation Award for its ongoing collaboration with global telecommunications leader, Orange.

Infotools, a global leader in market research analysis solutions, has scooped two awards at the 2018 Research Association Effectiveness Awards (RAEAWARDS), winning the Gold Award in the Perceptive International Category as well as the premiere Innovation Award. 

The RAEAWARDS, an initiative of the Research Association New Zealand (RANZ), are designed to encourage, recognize and reward the successful use of research, evaluation, data analysis, and insights in commercial and social environments. The International Category Award acknowledges the work of a New Zealand-based insights company working in at least one international market, while the Innovation Award recognizes a project that demonstrates an innovative approach and effective execution of a research project.

Infotools won both awards in recognition of its work with Orange, one of the world's leading telecommunications providers. Together, Infotools and Orange have transformed Orange's approach to market research by developing a dynamic, interactive analysis and reporting platform for global brand tracking and customer experience studies.

The Infotools solution gives Orange's stakeholders direct, immediate access to up-to-date data presented as customized, user-friendly insights. The platform provides immediate answers to questions and enables strategic business decisions to be made on the go. This new approach has significantly increased the understanding of the value that the Market Research team delivers to Orange's business.

"The Infotools solution has helped our business decision-makers – both locally and within global teams – engage with and actively use our brand data to help drive strategy and contribute to growth," says Russell King, Director of Group Brand & Customer Experience Research at Orange. "I'm delighted that the wider industry is now recognizing the work we've done together."

Orange's new forward-thinking, customer-first approach is giving them a competitive edge and helping them achieve their goal of delivering consistently high-value, high-quality, and highly personalized experiences for all customers in each interaction.

"We're exceptionally proud of the work we've done to help the Orange Market Research team align their approach to market research with their overall business objectives," said Ant Franklin, CEO of Infotools. "By working closely together, we've been able to create a solution that allows Orange to quickly access and act on their consumer insights, creating a consumer-first culture for the company. Winning this award is a great confirmation that an approach like this speaks to the future of our industry."

Infotools has published a comprehensive case study detailing its ongoing collaboration with Orange. The case study can be downloaded here:

Download the Orange story

Awarded every two years, the RAEAWARDS:

• Reward the successful use of research, evaluation, data analysis and insights in commercial and social environments.
• Establish and enhance a broader understanding of the role of research, evaluation, data, and insights in driving social and commercial decision making.
• Encourage, recognize and reward innovation and creativity in research evaluation, data analysis, and insights generation.

The 2018 awards were presented at a gala dinner in Auckland on Friday, 17 August.