New "Space to Think" paper on elevating insights teams

Infotools releases new "Space to Think" paper on raising the profile of insights within organizations

New publication explores how insights teams can enhance credibility, overcome skepticism, and align with business objectives to drive impact

Auckland, NZ – 12 March 2025 – Infotools, a global leader in market research analysis and reporting solutions, has released a new paper in its Space to Think series, "Raising the Profile of Insights Within Your Organization." This latest publication highlights strategies for insights professionals to demonstrate their value, foster trust with stakeholders, and ensure their work drives meaningful business outcomes.

The paper brings together expert perspectives from the Infotools podcast, Now That’s Significant, and other industry sources, offering practical guidance on overcoming common challenges that insights teams face in gaining organizational recognition. Topics covered include addressing stakeholder skepticism, aligning research with business priorities, and leveraging technology to enhance insights delivery.

"As data literacy and democratization increase, insights teams must continuously reinforce their role as essential strategic partners," said Horst Feldhaeuser, Group Services Director at Infotools. "This paper provides actionable advice from industry experts on how to break down silos, build credibility, and integrate insights into decision-making at every level."

Key themes explored in the paper include:

• Overcoming stakeholder skepticism – Strategies to build trust and position insights as indispensable for strategic decision-making.
• Aligning with business objectives – Ensuring that research ladders up to key organizational priorities and showcases ROI.
• Effective storytelling to drive action – Using narrative techniques and data visualization to make insights more accessible and impactful.
• Fostering collaboration across departments – Creating joint ownership of initiatives to enhance the strategic role of insights.
• Leveraging technology to maximize efficiency – Using AI and automation to streamline workflows and improve insights accessibility.

"Insights professionals play a critical role in guiding businesses through complexity and change," added Feldhaeuser. "By applying the principles outlined in this paper, teams can increase their influence and help shape the future of their organizations."

Raising the Profile of Insights Within Your Organization is available for download now. To access the full paper and learn more about Infotools’ Space to Think series, visit infotools.com

About Infotools

Established in 1990, and with a presence in the United States, Europe, Australia, and New Zealand, Infotools was founded on the belief that curious minds shape the future. Through its powerful investigation and reporting platform Harmoni, the company gives organizations the ability to ingest complex market research and consumer data; produce meaningful insights through iterative analysis; represent significant findings with beautiful visualizations; and influence key stakeholders with compelling dashboards. Infotools works with some of the world’s best-known brands, including Coca-Cola, Shell, Orange, Samsung, and Mondelēz. Visit infotools.com, check out the podcast at infotools.com/now-thats-significant-podcast, or follow them on X via @infotools.

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Media contact: Marie Melsheimer, marie.melsheimer@infotools.com, +1-541-815-3951