New roads for market research promise to "make all the difference"

Two roads diverged in a wood, and I—
I took the one less traveled by,
And that made all the difference.

— Robert Frost

In this article for KNext265, Janine Takle urges us to take a new approach to market research. She talks about the industry's historically slow adoption of new methods and technologies and implores us to learn from past behavior.

She believed that we're ready to shake up the status quo and start enthusiastically embracing change with the rest of the world.

Read the article