Inaugural MRII Data Analysis Award, sponsored by Harmoni

by Infotools on 11 Dec 2024

We were pleased to sponsor the new Data Analysis Award program through the Market Research Institute International (MRII). For this year's award, applicants "acted" as Chief Insights Officer for New Zealand and used data from the New Zealand International Visitor Survey via our Infotools Harmoni platform. They created final reports to provide recommendations on one of three business challenges: targeting new markets, increasing visitor spending, or enhancing New Zealand's brand and positioning. Entrants were judged on the depth of their data analysis, the creativity of their solutions, the feasibility of their recommendations, and the clarity and visual appeal of their presentation. 

Join us in congratulating the winners! 

Winners Announced for the Inaugural MRII Data Analysis Award
The new award, presented by the Market Research Institute International and sponsored by Infotools Harmoni, honors exceptional skill in analyzing market research data

The Market Research Institute International (MRII) is proud to announce the winners of the first-ever MRII Data Analysis Award, sponsored by Infotools Harmoni. The award honors exceptional skill in analyzing market research data and providing actionable recommendations. First place winner Elliot Ansari, Consultant at Quadrant Strategies, received a $2,500 cash prize. Runner up Jo Secher, Research Manager at Whakaata Māori, won a free online Principles of Market Research course—offered by MRII together with the University of Georgia. 

“The MRII Data Analysis Award aligns perfectly with our mission of empowering insights professionals with tools that simplify data analysis and storytelling - helping them to better understand consumers,” said John Bird, EVP at Infotools, the award sponsor. “Recognizing and celebrating analytical excellence is essential to advancing the market research industry and driving impactful business decisions.”

Winner Elliot Ansari is a mixed methods researcher and insights professional with a passion for uncovering the "why" behind problems to inform strategic business decisions. Ansari holds a master’s degree in Research and Experimental Psychology with a focus on consumer behavior, where his thesis explored brand logo preferences across racial and ethnic groups. Currently a consultant at Quadrant Strategies in New York, he leads innovative projects addressing complex brand, product, and marketing challenges. Runner-up Jo Sechar is the Research Manager for Whakaata Māori - formerly Māori Television - an indigenous media company based in Auckland. 

MRII offers multiple awards throughout the year to recognize and reward talent in the market research and insights field. “This new award, celebrating the skill of research professionals in analyzing data and presenting a tight, cogent story, is consistent with a key focus of our educational mission. We congratulate Elliot and Jo for a job well done, and thank Infotools for their partnership in launching this new award,” said Ed Keller, Executive Director of MRII.

The Data Analysis Award entrants utilized Infotools Harmoni, a data-to-delivery platform that helps market researchers shape, investigate, and share consumer insights, to analyze a global dataset on New Zealand travel to produce their entries. Ansari’s winning entry can be viewed here. The MRII Data Analysis Award underscores MRII’s commitment to fostering excellence in market research.

To learn more visit: https://mrii.org/mrii-data-analysis-award-winner-elliot-ansari-shares-his-journey/

###