Ranked for our innovative approach to market research in the Technology Providers and Data and Analytics Providers categories.
Infotools has been included in the recently published 2019 GRIT Business and Innovation Report. We were ranked for our innovative approach to market research in both the Technology Providers and Data & Analytics Providers categories. The lists, which are part of the organization’s latest GreenBook Research Industry Trends (GRIT) Report, highlights companies in the market research industry that are leveraging innovation.
“We have long been close followers of the GRIT reports and the insights they give into the inner workings of our industry,” said Ant Franklin, CEO of Infotools. “Recognition from our peers and Greenbook as part of these lists is a testament to the work that our team is doing to bring the consumer insights industry into the future. We are delighted to be a part of such a prestigious group of companies.”
Companies are selected for the Innovative Companies lists via an online survey of market research suppliers, clients, and insights professionals from around the globe. Those honored on the lists have been selected by industry peers who answer questions about which companies in the industry they believe to be innovative in their methodologies and approaches to research.
Infotools was selected in part due to its purpose-built, cloud-based data processing platform, Infotools Harmoni. The platform harnesses the power of automation, machine learning, and domain knowledge for market research activities, including analysis, reporting, visualization, dashboards, distribution, and data alerts.
The GRIT Report is the most comprehensive and widely read analysis of the insights industry and includes coverage of buzz topics, opportunities, and challenges for both organizations and the industry as a whole. The piece also includes a map of the industry with the new GRITscape, future business outlook, benchmarking, and more. This year, the report included the overall “Top 50 list, as well as six new ‘GRIT Top 50’ sub-category lists including Data & Analytics Providers, Full/Field Service Agencies, Qualitative Suppliers, Strategic Consultancies, Technology Providers and Emerging Players.
Infotools was also a partner in the data processing and analysis for this report. The GRIT report can be viewed at grit.greenbook.org.