Infotools announces new integrations with leading data collection platforms Voxco and FocusVision Decipher

Harmoni analysis software connects seamlessly, in real-time, with popular market research data collection platforms.

Infotools, a global leader in market research analysis solutions, has launched integrations with market research data collection leaders Voxco and FocusVision Decipher. Both popular market research platforms now have direct connections with the Harmoni platform for powerful data processing and visualization.

“This integration offers market researchers best-in-class solutions from ‘data to dashboard,’” said Geoff Lowe, Executive Director of Infotools. “FocusVision Decipher and Voxco already lead the industry with their survey platforms, and this seamless connection allows collected survey data to flow - in real-time - into Harmoni, where it can be quickly organized, analyzed, and transformed into sharable stories and dashboards that deliver powerful insights. Researchers using Harmoni can deliver better insights faster, helping their stakeholders make better data-driven decisions before anyone else is even out of bed.”

Key benefits include:

• Real-time data updates: As respondents complete a survey on either the FocusVision Decipher or Voxco platforms, data is instantly accessible in Harmoni so it can be analyzed.
• Data integrity: The integration offers a native connection, so data does not need to be converted for analysis, meaning its characteristics remain intact.
• Reports in minutes: Data quickly transforms into insights, and continually updated reports and dashboards are easy to export for stakeholders.
• Faster workflow: Connecting projects from one platform to another is now more straightforward, and automatic updates help users avoid time-consuming data imports, exports, and copying.

Voxco’s Dushy De Silva, Sales and Client Services for the Asia Pacific region, said, “Infotools has an impressive track record for providing high-end analysis tools. We’re very pleased they’ve added Voxco Data Collection as an integrated data source on their Harmoni platform. It can only add value to our clients.”

FocusVision CEO Zlatko Vucetic said, “Speed to insight increases in importance when businesses understand the value of always-on customer feedback. The integration between FocusVision Decipher and Harmoni will help business leaders to make real-time customer-driven decisions to gain a competitive edge.”

Harmoni is a cloud-based software platform purpose-built for market research data – from data processing through to analysis, reporting, visualization, dashboarding, distribution, and data alerts. It is data agnostic and supports not only these live API connections but also a wide range of other data sources such as SQL, SPSS, Excel, CSV, tab-delimited files, and more. The platform harmonizes data from multiple sources into one usable data set, using the power of automation and machine learning, along with extensive domain expertise. The result is real-time insights based on the very latest available data, presented and shared through advanced reporting, dashboards, and storytelling capabilities.

About Voxco
Voxco offers one of the broadest and most flexible survey software platforms in the industry. Clients appreciate the company’s engaging, interactive survey results dashboards, robust panel management capability, and our personalized customer service. A global industry leader in survey software for over 25 years, Voxco has clients in over 35 countries and sales and support offices in Canada, USA, France, UK, Germany, and Australia. www.voxco.com

About FocusVision Decipher
FocusVision Decipher is the market research industry’s leading comprehensive and scalable survey platform. FocusVision is a full-spectrum customer insights and analytics technology solutions provider. Established in 1992, it was the first company to live-stream focus groups. The company now offers premium software solutions to collect, analyze and share data for customer satisfaction surveys, brand tracking, focus groups, online communities, communications testing, segmentation, NPS, product testing and more. FocusVision has more than 400 employees globally, with offices in the US, UK, Bulgaria, and Singapore. Trusted by 18 of the Top 20 Fortune 100 companies, and all 10 of the top healthcare and CPG companies, FocusVision was honored for its outstanding innovation in customer experience management by the MarTech Breakthrough Awards in 2018. Learn more at focusvision.com.