Use Gen AI to make life harder for yourself and you'll get ahead
In this episode of Now that's Significant, host Michael Howard delves into the complex relationship between AI and human creativity with guest Vivienne Ming, who is known for her work designing AI systems to address human challenges, challenges the prevailing narrative that AI will free us up to be more creative, arguing that using generative AI to do all the monotonous tasks can actually lead to more routine, mediocre work, which can lead to inferior outcomes.

Use Gen AI to make life harder for yourself and you'll get ahead

28 Nov 2024 1 min read
Lessons from growing and establishing client-side insights functions with Tom Johnson
In this episode of Now That's Significant, a market research podcast, host Michael Howard interviews Tom Johnson, Senior Director of Consumer Insight and Analytics at Jack in the Box and Del Taco, about his journey in market research and the importance of aligning insights with business goals.

Lessons from growing and establishing client-side insights functions with Tom Johnson

21 Nov 2024 2 min read
ESOMAR Research World: Software as a game-changer

ESOMAR Research World: Software as a game-changer

19 Nov 2024 2 min read
How short-termism is reshaping marketing: Insights from Jeffrey Hirsch
Jeffrey Hirsch

How short-termism is reshaping marketing: Insights from Jeffrey Hirsch

15 Nov 2024 3 min read
How cognitive biases impact innovation and market research with Adam Hansen
Adam Hansen

How cognitive biases impact innovation and market research with Adam Hansen

08 Nov 2024 2 min read
Bridging academia and industry: Insights from Professor Steven Kraus

Bridging academia and industry: Insights from Professor Steven Kraus

01 Nov 2024 3 min read