5 Questions to ask when choosing market research software

According to the latest statistics from Gartner, worldwide spending on information technology is projected to be $3.76 trillion this year, an increase of 3.2 percent from 2018. As companies all over the globe begin to adopt new technology, it has become even more vital for the market research industry to keep up. Some of us remember the painfully slow move to online surveys and equally painful (ongoing) move to mobile. No one wants to relive those days, so many market researchers are searching for the latest technology that can improve their efficiency, reduce costs and help them stand out from the competition.

Easier said than done, right? Choosing the right software is a decision that can be challenging. There’s a dizzying array of choices out there, both from inside and outside the market research industry, and there are inherent risks involved with adoption. However, the industry is moving forward, with or without us. It’s not smart to bury our heads in the sand, but instead take a thoughtful approach. 

There are many things to consider, including the individuals who will be using the technology, your clients’ needs and how much support you will receive on an ongoing basis. Below, we’ve outlined a few quick questions that can get you started on the right path when it comes to technology adoption. Take the time to explore and weigh the options, and capitalize on your unique approach to market research by investing in software that highlights your strengths. After all, the right choice in software can help to differentiate your business, increase your productivity and deliver on your stakeholder’s specific needs. 

Want more? Check out our “Buyer’s Guide to market research analysis software.”

Explore our software Explore our services