Top analysis software for customer segmentation

Empower your organization by revolutionizing your customer segmentation capabilities with Harmoni.

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Top analysis software for customer segmentation studies

Empower data-driven stakeholders

Software like Harmoni democratizes specialist activities like complex data analysis. As market researchers often need to analyze at a respondent level, many generic data analysis tools are out of the picture since they opt for aggregated analyses. Harmoni is purpose-built analysis software for customer segmentation projects, which can help empower your data-savvy stakeholders, who are continuously seeking that competitive edge.
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Build your top audience groups with the right insights

Your audience is anything but homogenous, and you need to focus your efforts on the right segments. Profiling groups by size, demographics, financial potential or other characteristics can help you identify your most influential groups. You must also understand how your complex audience members feel and behave. Harmoni can help you uncover these insights to know exactly what to prioritize. This all helps your organization to deliver customer experience excellence and personalization at scale.

Quickly find the most significant differences

When you can quickly view similarities and differences between key target groups, identifying the most interesting findings from your data is easy. Harmoni performs a series of statistical tests on your variables, comparing values from target groups with others, so the stories in data rise to the surface. Customizable views and beautiful visualizations focus on the data that matters the most - all in one view - without the manual searching and connecting.

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Share visually engaging findings

You’ve spent a lot of time and money gathering your primary research data, and now you need to prove its value. The only way to effectively do this in today’s fast-paced ecosystem is to employ technology to help you. Harmoni allows you to quickly analyze and interact with the data, apply filters, generate insights and create stories. You can then share these insights via powerful, immersive reporting that is customizable and tells your stories in visually engaging forms.

Guiding your insights team into an agile insights generation approach?

Transforming your insights function

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Transforming your insights function